ICICI Bank & UPSRTC launch Combo Prepaid Card. A complete travelling and shopping solution on one card.

March 05, 2014

Lucknow: ICICI Bank, India's largest private sector bank, today announced the launch of a combo prepaid card in association with the Uttar Pradesh State Road Transport Corporation (UPSRTC).

The card was launched by Hon’ble Transport Minister, Uttar Pradesh, Shri Durga Prasad Yadav and Mr. Utpal Isser, Zonal Head (Uttar Pradesh & Uttarakhand), ICICI Bank Ltd.

The ICICI Bank Combo Prepaid card, co-branded by UPSRTC, comes with the dual benefits of a travel card as well as a shopping card on a single card.

This first-of-its-kind pre-paid card offers users the convenience of not having to pay cash for buying tickets for every trip undertaken on a UPSRTC bus or buying paper passes for monthly or quarterly season tickets. In addition to this, customers can use this same card to shop online as well as at stores.

Key benefits of the ICICI Bank Combo Prepaid Card:

• Ease of travel on UPSRTC buses
• Wider acceptability at all VISA Point of Sale (POS) retail shops, malls and websites for cash-less shopping
• No requirement of minimum balance on the shopping card, shop till balance is zero
• No need to open a bank account to avail shopping card benefits
• Free SMS alerts on every transaction done through shopping card
• 24x7 customer care assistance for shopping card

On this occasion Mr. Rajiv Sabharwal, Executive Director, ICICI Bank, said, "At ICICI Bank, we strongly believe in the ‘Khayal Aapka’ philosophy of keeping the needs of the customer as the focus of all our initiatives. As part of our constant endeavor to bring new, innovative offerings to our customers, we are delighted to partner with UPSRTC to introduce this first-of-its-kind card in the country, in Uttar Pradesh. This card will give commuters of UPSRTC greater convenience and ease of travel. We are confident that this initiative will go a long way in setting new benchmarks for efficiency and help in increasing electronic payments in the country."

CICI Bank has over 3,600 branches and over 11,100 ATMs spread across the country. The Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call center and internet banking (www.icicibank.com).

About ICICI Bank Ltd: ICICI Bank Limited (NYSE:IBN) is India's largest private sector bank and the second largest bank in the country, with consolidated total assets of USD 124.00 billion at March 31, 2013. ICICI Bank’s subsidiaries include India’s leading private sector insurance companies and its largest securities brokerage firm, mutual fund and private equity firm. ICICI Bank’s presence currently spans 19 countries, including India.

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For Press Queries please contact:

Mr. Sujit Ganguli
Senior General Manager & Head - Corporate Communications and Brand Group
ICICI Bank Limited
Bandra Kurla Complex, Mumbai – 400051
E-mail: ganguli.sujit@icicibank.com